LOC looks on the sand

Los Angeles · Founded September 2017

Legends of Creativity

Founded by Vern Harris, Legends of Creativity is a Los Angeles luxury lifestyle label built around expressive design, premium fabrics and the belief that what you wear should say something before you do.

LOC launch at New York Fashion Week, 2017

01 — The launch

A different kind of debut.

Introduced during New York Fashion Week in September 2017, the first collection came to life through an immersive live-mannequin pop-up. Clothes, music and audience shared one environment, with music curated by DJ Envy.

02 — The evolution

A language of our own.

The collections move between elevated sportswear, relaxed tailoring, statement sets and travel-inspired silhouettes. Velvet, suede, corduroy, linen, silk and wool bring texture and character to each chapter.

Two models in coordinated white, gold and navy printed silk sets beside a white vintage Mercedes beneath Los Angeles palms

03 — In culture

Beyond the campaign.

Olympic fencer Miles Chamley-Watson has worn LOC at Formula 1 events, the Miami E-Prix and Coachella. Fashion, sport, music and travel continue to shape the world around our collections.

Created in Our Los Angeles Atelier

Every Legends of Creativity piece is designed and made in our Los Angeles atelier. From selecting fabrics and developing patterns to cutting, sewing and finishing, we bring each collection to life ourselves.

Our approach to the complete look begins here—with fabric, color and proportion considered together, and each garment made with an understanding of how it will feel, move and be worn.

Luxe Sojourn campaign

Luxe Sojourn

View gallery
An Ode to Travel campaign

An Ode to Travel

View gallery
Wanderlust campaign

Wanderlust

View gallery
The Debut campaign

The Debut

View gallery